Move over tiger bread hello giraffe bread!

The supermarket chain Sainsbury’s is changing the name of their tiger bread to giraffe bread after receiving a letter from a three year old girl.

Lily wrote to sainsbury’s asking “Why is tiger bread called tiger bread? It should be called giraffe bread. Love from Lily Robinson age 3 and 1/2”.

Lily's Letter to Sainsbury

Lily received a letter back from Chris King a customer service team worker for Sainsbury’s, he told Lily “I think renaming tiger bread giraffe bread is a brilliant idea – it looks much more like the blotches on a giraffe than the stripes on a tiger, doesn’t it?”

He went on to explain to Lily how it had got its name: “It is called tiger bread because the first baker who made it a looong time ago thought it looked stripey like a tiger. Maybe they were a bit silly.”

He included a £3 gift card, and signed the letter “Chris King (age 27 & 1/3)”.

The letter went viral after Lily’s mom but up the correspondence between her daughter and Chris on her blog and a following for the name change has resulted in Sainsbury’s giving in to popular demand they said. “In response to overwhelming customer feedback that our tiger bread has more resemblance to a giraffe, from today we will be changing our tiger bread to giraffe bread and seeing how that goes,” the supermarket said.

Sainsbury’s said that Chris King had now left the company and returned to university to study to be a primary school teacher.

Giraffe Bread

Awesome story go kid power, I love tiger bread, oops sorry Lily, ‘giraffe’ bread :-). I agree with Lily 100% it looks more like a giraffe than a tiger.

I don’t care what it’s called just as long as I still get my bloomer loaf, brushed with rice Paste before baking which cracks the surface of the bread as it bakes. Yum! when ever I buy one the family is lucky to get any as I tend to eat a few slices when I get hungry.

This is great PR for Sainsbury’s lets hope sainsbury’s tiger bread will always be known as giraffe bread, Lily will have a great story to tell her kids if it does.